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Saturday, August 7, 2010

Inter personal machno communication

INTERPERSONAL MACHNO COMMUNICATION
Ratheesh Kaliyadan

We were discussing about types of communication. While talking on interposed communication learners contributed certain examples like using of telephone, mobile etc. it was a 15 year old girl in my class at Govt.Girls Higher Secondary School, Thalassery twisted our discussion into a chaos. “How do you name the process of communication between a person and a computer? Is it interpersonal mediated / interposed communication?” the question troubled me for a while. As a revelation I told it is “interpersonal machno communication”. Yes, it is interpersonal machno communication because a person is interacting with a machine.
Communication experts are blurred in defining the process of communication that happens between a person and a machine like computer. Somebody call it as computer mediated communication. It is not an apt term to define the process because some other machines also intervene in this process. So I may call it as interpersonal machno communication. I used the term in latest edition of my book, Principles of Mass communication.

This is a new addition to the world of communication discourses. Here the sender and the receiver is one and the same. But a machine is frequently involving in the process of communication. A sender feeds information in a computer. She/he uses text, audio, video, graphics, animation… and any other forms. The idea comes from the mind of the person who sits before the computer. The messages are loaded and recorded in a computer, instead of her/his brain. The sender can retrieve and reuse the same piece of information whenever she/he likes, provided the machine is with. This is unlike using a telephone in communication. In telephone conversation at the other end a receiver is present in person.
The machine may be anything with the retrieving ability like high definition mobile phone, iPod, computer etc. Posting and retrieving of most of the files depend on the person’s own memory. This is a unique type of communication sponsored by techno centered environment.
Read more on types of communication in Principles of Mass Communication by Ratheesh Kaliyadan. Contact: mediafolkmarc@gmail.com

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