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Tuesday, November 20, 2012

CURTAILING FREEDOM OF SPEECH!!!

CURTAILING FREEDOM OF SPEECH!!!

Ratheesh Kaliyadan
Freedom of speech and expression is one of the important tenets of Indian constitution.The fundamental right is violated by the Maharashtra Police officials by arresting Shaheen Dhada for a simple reason. The reason is her pretty comment on the bandh in Maharashtra in connection with Bal Thakare's death and funneral function.The police's allegation is that she was hurting the religious sentiments. Thackare was a political leader who lead political struggles by utilising Maratta feelings. Then how does the comment hurt the religious sentiments. It is an innocent comment which will not fire even a small piece of paper. We do not understand the police men's stand. its a mere absurd to say that a comment on Hartal or Bandh posted in a social media which would be shared in friend's circle will harm the religious sentiments. The police action is considered to be the violation of the fundamental right to freedom of speech and expression.
People belong to different walks of life are marching their protest against the police action. They are supporting the young lady and become guardian of the fundamental right. The valuable comment of Markanteya Katju, the chairman of Press Council gets specia attention. He wrote:  "Under Article 19(1)(a) of our Constitution freedom of speech is a guaranteed fundamental right . We are living in a democracy, not a fascist dictatorship. In fact this arrest itself appears to be a criminal act since under sections 341 and 342 it is a crime to wrongfully arrest or wrongfully confine someone who has committed no crime" .
The police action is not an alienated incident. Let's see and experience similar occasions in various states. Those who are moving pen against the orthodoxy or the government policies are being tortured  in different ways. Invisible internal emergency is practiced here. At the same time media are not supporting the social causes. Knowingly or unknowingly they are also become part of official play grounds.

Friday, October 12, 2012

Delhi High Court’s proposed Guidelines for Media Reporting on children  

Mrinal Chatterjee


Delhi High Court in WP(Civil) No 787 of 2012 in Ananta Kumar Asthana Vs Union of India & others has approved Media Guidelines for children.
Media coverage on matters relating to children may have long term consequences on their overall development (physical, mental, psychological, emotional, moral, social, economic etc.) life and dignity, and lack of care by Media in this regard may entail real risk of children facing harm, stigma, disqualification, retribution etc. The privacy, dignity, physical and emotional development of children is of the utmost importance, which are to be preserved and protected at all times, while reporting/ broadcasting/ publication of news/programs/documentaries etc on and for children.

The Guidelines mentioned below are proposed in the backdrop of the existing legal framework to secure and protect the rights of children and set out the minimum parameters of responsibility for Media.

‘Child’ or ‘Children’ shall mean a person(s) who has /have not completed 18 years of age. ‘Media’ shall include but not be limited to any newspaper, magazine, news-sheet or electronic media.

Involvement of children in news/programs/documentaries etc must evidently be editorially justified from a child rights’ perspective.

Media shall ensure that child victims of rape, other sexual offences, trafficking, drug/substance abuse, elopement, organized crimes, children used in armed conflicts, children in conflict with law and child witnesses etc. are automatically guaranteed anonymity for life.

Media must ensure that due consideration is given to a child’s right to privacy and to prevent the child from being exposed to anxiety, distress, trauma, social stigma, risk to life & safety and further suffering in relation to reporting/ broadcasting/ publication of news/ programs/ documentaries etc on and for children.

Media shall ensure that a child’s identity is not revealed in any manner, including but not limited to, disclosure of personal information, photograph, school/ institution/ locality and information of the family including their residential/ official address.

Media shall not sensationalise issues or stories, especially those relating to children and should be conscious of the pernicious consequences of disclosing/ highlighting information in a sensational form and the harm it may cause to children.

While interviewing a child the Media should be governed by the following principles.

a) That the interview is in the child’s best interest

b) That the interview does not aggravate the child’s situation further.

c) That the manner and content of the interview doesn’t affect/interfere with the child’s right to privacy.

d) That if the interview is in the child’s best interest, the same shall be done under supervision and consent of the child’s parent(s) or legal guardian, or in the alternative, the competent authorities for the child.

e) That while interviewing a child, his/her consent may be obtained, depending upon his/her age and maturity.

f) Frequent interviewing of a child must be avoided.

g) The child’s refusal to be interviewed must be honoured.

h) Before interviewing the child he/she must be duly informed about the purpose and manner of the interview.

i) The child and/or his/her parents/guardian or any person having control over him/her shall not be coerced or enticed in any manner including financial or other inducement to secure consent for the interview.

Media must verify the credentials and authority of individuals/ organizations whose consent is sought on behalf of the child.

Media shall not give any financial or other inducement to the child or parent / guardian or others in relation to reporting/ broadcasting/ publication of news/ programs/documentaries etc. on and for children.

Media must balance its responsibility to protect children from unsuitable content with the right to freedom of expression and the right to know.

To protect the identity of the child media shall ensure that any visual showing the face of the child must be completely morphed in cases where privacy/anonymity is required.

Media shall orient/sensitize its editorial personnels, including editors/ editorial team / reporters / correspondents / producers / photographers etc. about laws, rules, regulations and guidelines related to reporting / broadcasting / publication of news/ programs / documentaries etc. on and for children.

The media shall proactively promote the children’s right to information and freedom of expression.

The compliance with the applicable laws, rules, regulations and guidelines related to reporting/ broadcasting/ publication of news/ programes/ documentaries etc. on and for children shall be monitored by a) the self regulatory bodies, b) the regulatory mechanisms of Ministry of Information and Broadcasting, such as Electronic media Monitoring Centre (EMMC) and Inter Ministerial Committee (IMC), Press Council of India through their respective procedures.

Wednesday, October 10, 2012

KUDUMBASREE AGITATION FAILS IN MARKET MEDIA MANAGEMENT MANTHRAS


KUDUMBASREE AGITATION FAILS IN MARKET MEDIA MANAGEMENT MANTHRAS

Ratheesh Kaliyadan
Kerala Government secretariat witnessed the powerful women agitation by Kudumbasree Mission activists. The week long agitation will be written as one of the prominent agitation lead by women in Kerala. It was a round clock dharna attended by over 2,000 women. The strike became the embodiment of womenfolk from all over Kerala.
CPI(M) State secretary Pinarayi Vijayan visits striking Kudumbasree workers in front of the Secretariat in Thiruvananthapuram on Monday. Photo: S. Mahinsha. Courtesy The Hindu.
Kudumbasree is a government sponsored self help group to enhance women empowerment in Kerala. Launched by the Govt. of Kerala in 1998 for wiping out poverty through community action under the guidances of Local Self Governments. Kudumbasree is one of the largest women empowering project in the country. The mission has 37 lakhs members who covers more than 50% of the households in Kerala. Women who belong to all political and religious affiliation join in Kudumbasree mission.
The immediate provocation behind the agitation was the government’s ignorance of the mission in allocating funds and the central and state government’s initiation to support Janasree Mission, a counterpart of Kudumbasree but organized privately by the India National Congress leader Mr. Hassan as the chairman. The political affiliation of this new organization saved a lot in grabbing government funds. The major motto for the indefinite strike is the withdrawal of Rs 14-crore fund sanctioned to the Congress-sponsored Janasree Mission under a centrally sponsored scheme. The workers, who began the strike in front of the Secretariat at Thiruvananthapuram on October 2.
The strike called off yesterday after they got assurance from the authority that Kudumbasree would be made the nodal agency for the Rashtriya Krishi Vikas Yojana. Home minister Thiruvanchor Radhakrishnan and panchayat minister M K Muneer held discussions with Left leaders.Though the Kudumbasree Action Council has been demanding the withdrawal of the fund, the government said that Union agriculture minister Sharad Pawar had sought an explanation on the allocation to Janasree. The government said it was waiting for the Centre's decision, and promised to act on its basis. Former minister Thomas Issac  and LDF convener Vaikkom Viswan led the Left delegation in the talks.
The matter of discussion in our  forum is the treatment style of the agitation by regional and national media. Knowingly or unknowingly most of the popular media in Kerala ignored the strike by providing small spaces in inner pages. Deshabhimani, the mouth organ of CPI(M)  is the only prominent Malayalam daily made the victory of women agitation as the lead story. Janayugam of CPI also ignored the story not providing front page space. The most interesting fact is the chairman of the strike supporting group is C.Divakaran, former minister and CPI leader.
The national media including The Hindu, which gives more space and sympathy towards women issues did not cover it with its emphasis. Even in the Thiruvananthapuram edition, a photo is not appeared in the front page. The news channels were not behind the agitators to copy the feel of Kerala women agitators.
Why do our media shift concentration from genuine issues? If a government is ready to sanction 14 crore rupees to a private agency ignoring the government organization will not be a matter of attention to media? To ignore such issues and indirectly support private ventures, which news value hesitate the newsmen to cover the item! Instead of pointing out these issues, our media strive behind silly matters and make big shots. Real issues are sidelined behind sensational reality shows sponsored by politicians and celebrities as the age old yellow journalists flew behind such comics. Sensational news makers are looking forward for corporate and government advertisements. The busy business policies rule out the consumers’ right to know reality and to be informed properly. This is not an old man’s etiquette on the contemporary journalists but a crucial ethical concern where traditional news values are vanishing and market decides what to be informed and thought.  

Sunday, August 5, 2012

VEENAPOOVU AT TELLICHERY

VEENA POOVU IN TELLICHERY

What is the relationship between Veenapoovu and Tellichery? The answer is simple: the celebrated poem Veenapoovu flowered in Tellichery. really! yah.. it was 105 years back. Kumaranasan's poem published at first in Mithavadi, a Tellichery based magazine edited by Moorkothu.
Government Girls higher secondary school celebrated the 105th yeras of publication of Veenapoovu at the school hall with the Marymatha Trust. noted novelist M.Mukundan inaugurated. Prof. M.Madhavan and Ratheesh Kaliyadan presented papers. Fr. dr. francis presided. C.K.Vasu and K. Manoharan extended welcome and vote of thanks respectively.

Tuesday, June 26, 2012

Communication Research in India: A Status Evaluation


Communication Research in India: A Status Evaluation


Prof. K. V. Nagaraj
Head,Department of Mass Communication,
Assam University, Silchar, Assam

Journalism education in India, for all practical purposes, is as old as independent India. Before Independence, the press with its obsession with political issues had little or no time to conduct even readership surveys. Circulation figures were the only source of information as to the readership. The departure of the British from India provided the press both challenges and opportunities. Industrialists took over the ownership of major newspaper groups and as a result journalism acquired the overtones of business profit and power were the twin motives behind these acquisitions. Not much importance was attached to readership research. On the other hand, the government owned All India Radio already had the listener survey or audience research unit that later paved the way for more expansive research into the field of broadcasting. Professional research organizations came into the scene only in 1970s. the ABC (Audit Bureau of Circulation) was perhaps the only source of circulation data considered authentic. Historically, academic research in journalism per se was not a phenomenon till 1970s. some research efforts in journalism could be seen in other social sciences, which were basically inter-disciplinary in nature, either in history or political science or English literature. In fact, many of the early teachers who took interest in teaching journalism were from the background of English literature.

With a steady process of Professionalisation, importance of journalism education was realized. However, as was in the United States and other western countries, the classroom-news conflict syndrome raised its head, and the working professionals often lampooned the theory loaded instruction in academic institutions. Unfortunately, most teachers in journalism were and are not from the profession and did not and do not have any professional experience. In the same vein, most professionals had learnt the skills by the trial and error method.

Unlike the West which had a flourishing media market linked to the industrial revolution, India started struggling to imitate the developing countries, attempting devise a middle road between two competing ideologies of capitalism and communism. Obviously, the media took, especially the print, in delight in the triggering of politico-economic blunder buss. The non-discriminate readership supinely accepted the political rhetoric provided by the new bread of journalist. The tradition still continues.

In the West, especially in the united states, the university-industry linkage is significant in the media sector professionals who have high academic qualification join universities and help develop research programmes. They also secure projects to produce high quality research output while the newsroom-classroom hiatus has narrowed down with the graduates in journalism hooding media houses and media houses in turn opting for campus recruitment, the two-way traffic is not happening professionals, except a few, do not have interest in academic programmes including research. For some, research seems to be a collection of information. (The National Knowledge Commission ) has bemoaned the quality of Ph.D.s churned out by Indian universities and suggested the production of Ph.D.s of more quality and quantity. The quality of Ph.D.s in journalism does not meet the rigorous parameters of international standards. Often the are products of ‘cut-and post’ business drawn from the Internet sources. Original research does take place, but here again the number of quality efforts are far and few. When it come to quantitative techniques and their application, it is merely duplication or multiplication of what has already been done. Even qualitative research is far from satisfactory. There exists an urgent need to train a dedicated band of researchers in universities.

In this context, we should also remember the industry investment in its own R and D as well as in academic institutions for research is abysmally low compared even to china. On the other, the media revolution in the form of television channel boom has prompted rating research, each channel vying for a higher TRP for its programmes than others. Obviously, several Indian and foreign players have entered the field. Among Indian organisations mention must be made of ORG (Operational Research Group), MARG, IMRB. A.C Nielsen has emerged a key player of late. However, most research organisations follow the technique of market research, different from media or communication research. Academic research in India as already mentioned is shoddy irrelevant and primitive. Imprecise application of methods and technique has been the scourge of academic research in communication.

Intermedia competition should encourage research in communication/ mass communication as it happened in the West Unfortunately. We are slow in catching up with them. The National Readership Surveys are a good effort, but do need the participation of more number of newspapers and magazines. The audience research units of both Doordarshan and All India can employ more sophisticated tools for better results. Though now under the control of an autonomous corporation, these units have to come out of the bureaucratic hung over.
At the application level, there should be a national debate on the relevance of western tools and techniques in the Indian context. Unlike many developed countries, the collection of primary data is not an easy task in India Social and other factors have made collection of date difficult. Most academic researchers depend upon secondary sources of information for their output. The logistics, accessibility and finance have been the main areas of deficiency for communication researchers in India. While science gobbles up a substantial chunk of government patronage, communication as a discipline is attached to social sciences get very little financial attention. The private investment in communication research is absolutely non-existent added to the inertia of most academics in government funded universities. The situation in private institutions disgustingly abominable. In reality, there exists no research tradition or culture in the field of mass communication in India.
The private –public participation (PPP) model has not taken off mainly due to the disinterestedness on both sides. The public institutions have framed such rigid rules that even the most enterprising academics back out when it comes to consultancy services including research. On their part, private media houses have very little faith in the quality of research work carried out in academic institution. It is disgusting to see many teachers in mass communication departments while away their time more in unproductive work than in research. The authorities should introduce an accountability clause that includes their research contributions that keeps on their toes. Added to the misery is the absence of peer reviewed research journals many a university department of mass communication makes a half-hearted beginning to float a journal and after a couple of issues, these journals make an unceremonious exit. In other countries, quality journals have survived unlike in India, we cannot boast of a single journal of standard let alone international. Some publications like the vidura and the grassroots so not strictly fall under the category of research journals.
It is also amusing to go through some of the research titles. No serious thought is given to the selection of the topics which appear mostly macro. The textual intervention of media history even in quantitative studies makes a mockery of the entire research process. For these reasons, institutions like the ICSSR should conduct workshops regularly on research methods to update and improve the knowledge level of young academicians and researchers. The establishment of a research institute the model of Institute of Socio-Economic change only for mass communication research can a feasible proposition. In the US Nieman fellowships are awarded to media professionals and others to do research on any subject of their choice without any strings attached. Similar arrangements can be thought of in India also. The prosperous media organisations can carmark a small portion of their profit for this purpose.
Advertising as persuasive communication, is a fertile area of research. The story is similar and it is left to the researchers in the management sector to take care of it. Neither copy research nor the design aspects have been researched upon. Advertising agencies do have research departments, but for other purposes, public Relations firms have not evinced much interest in research activities for reasons best known to them only Likewise the new media sector calls for meaningful research efforts. Other Asian countries like China, Korea, Malaysia, Singapore and Japan have made enormous strides in communication research, keeping India for behind. The Indian habits and impact studies shows only the duplication of efforts and their lackadaisical attitude towards the issue. The urgent need of the hour is to introduce professionalism in academic research in the field of communication. The inference drawn here do not mean that we have to simply ape the western concepts and methodologies of communication research. What is needed is an expansive development of Indian contribution to methods of investigation. We have a strong background in mathematics and statistic and should we not produce new formulas of evaluation? Even our attempts at historical research are inaccurate, incomplete and often biassed with personal affiliations, ideological or otherwise. Time is ripe for a rethink on the issue and a structural overhaul along with intensive intentions for a corrective course.
We can replicate the national knowledge network suggested by the National Knowledge Commission in its report submitted to the union government for a nation communication research network to connect media institutions, university department, research organisations and other professional institutions to create an environment of viable research. No doubt, the reming masses of young men and women will have innumerable opportunities knocking at their door.
References
  1. National Knowledge Commission Report, Government of India, 2009
  2. Mass Media Research: An introduction Roger D. Wimmer and Joseph R. Dominick
Courtesy: Mediamimamsa



Thursday, June 21, 2012

 MEDIA ZIGZAG WITH A LETTER

Media in Kerala recently made a new controversy over the celebrated Marxist economist Dr. Prabhat Patnaik's e-mail regarding a comment 'CPI (M) as a killer party'. Actually Dr. prabhat Patnaik didn't mention the party as a 'killer party'. At the sametime he criticised CPI(M)'s current position as "I see Communism in India today as being threatened in two ways: either being hegemonised by bourgeois liberalism, or as falling prey to a feudal-Stalinism."No media persons took a position to read the letter and reveal the reality. Instead they published what the "party enemies" handed over as a release. The objectivity and believability is once again challenged and questioned through the action. Dr. Prabhat made his comment to a letter mailed by K.T. Rammohan. Part of the misleading letter is given below.

KT Rammohan’s email:
…Prabhat, as I know, is one of the finest human beings in Indian academia, a brilliant economist, and well-worth a speaker in the proposed Ravi-meet. No qualms, we all agreed. But then there was history. I am sure that Prabhat is not a person who would justify the present killing. And now to have Prabhat (and that too to a place not far from Onchiyam), so closely identified as an intellectual of the killer-party, a government official during its earlier regime in power, would imply legitimising the murderous-party.
May be, it tvm were the venue, even now, I would not have expressed similar reservations in having prabhat. At Kozhikode, this would be the 52nd stab.
Please rethink! Prabhat could still be invited but if the theme could be changed to something like corporatism and social fascism in Malabar. 
…please feel free to forward this mail to all, including Prabhat.
Best regards,
Ram.

The highly subjective letter is not even provoked the left economist. He responded Mr. Rammmohan's latter gently. Dr. Prabhat reminded Mr.Ram about his background and deep routed connection with the CPI(M) also. At the sametime he put-forwarded his intellectual criticism also. Our media people didn't mind it. They also took part of the anti-communist campaign publicly.The so called impartial newspapers and television channels played the game cleanly. They displayed their 'exclusive' scoops and stories with maximum importance. Here is the letter by Prabhat.

Prabhat Patnaik’s Response to Rammohan's mail:
Dear Ram,
I appreciate the point made by you in your mail, and wish to say the following in that connection.
I have been with the Party for 37 years, having joined it at the start of the Emergency. My father had been a freedom-fighter and an early Communist (he was a founder of the Communist Party in Orissa in 1936). Having seen in my childhood the enormous sacrifices the Communists made, and the dedication to the cause of the working people that they had, it had always been my ambition to join the Party which was finally realized in 1975. For this very reason however the developments in Kerala over the last several days have been a source of great pain and anguish for me. The problems they pose for me are not just moral but also existential.
I see Communism in India today as being threatened in two ways: either being hegemonised by bourgeois liberalism, or as falling prey to a feudal-Stalinism. What is common to both these trends is an implicit lack of conviction about socialism, an implicit subscription to the neo-liberal “development” agenda, and an implicit denial of scope for people’s empowerment. Succumbing to either or both these threats would be disastrous and totally against the interests of the people. If socialism is to be brought back on the agenda, then an alternative de-Stalinized Marxism has to be practiced. I was looking forward to the Chintha Ravi Memorial seminar as an occasion to discuss these issues, and hence to critique the feudal-Stalinist trend that one encounters in Kerala, and also elsewhere. I saw the seminar as such an occasion because I knew that it would be attended by intellectuals seriously interested in Marxism. I do not often get an opportunity to interact with such a group.
One final point. The official position occupied by me in Kerala under the last government was not out of any Party mandate but at the personal request of Com. V.S. Achuthanandan. Most of my friends, including in the Party, advised me against it, but I took it up nonetheless, and have never regretted that decision.
With regards,
Prabhat Patnaik
 

Wednesday, May 2, 2012

India Beats for Media Literacy


India beats for Media Literacy

Ratheesh Kaliyadan
Most of our children abounded with media messages emerged  from newspapers, magazines, TV, Radio and from the new media. The affluent flow of messages influences their life from various directions. Media syndrome is a major issue of city folk and even in villages, though the intensity is lesser. Increased exposure to the media is associated with multi-faceted problems like increasing obesity, body dissatisfaction, aggressive behavior and many more amongst Indian children. They are growing fast mentally and physically whom psychologists are termed now as  ‘The New Kid’. It is pathetic to realize that our children are not treated by the media world considerably. India has least number of kids channels. Out of total only 3 percent of channels are kids’ channels ( 17). In a country which has 550 TV channels, 77,600 newspaper types in multiple language, 595 movie releases ( including Hindi, regional and Hollywood releases) and so many FM channels have we ever wondered what space have we given in a such a wide canvas to our children. According to FICCI-KPMG Indian Media and Entertainment Industry Report 2011 “Hitting the High Notes” the Indian media and entertainment industry grew from INR 587 billion in 2009 to INR 652 billion in 2010. The growth is registering an overall growth of 11 percent. The industry includes TV, Radio Print, cinema and gaming. The educational and entertainment needs of a very vast population i.e. children is disregarded in this race.
 The kids’ genres of channels are not offering much better performance is yet another reality which we face. The children watch programmes produced for Adults. The reality shows, the soap operas, the highly sensualized news stories are definitely not meant for children. But they anyhow are watching them with great interest. In such an environment, there is a wider chance to implement media literacy programmes in schooldays. Children reach school at the age of 5 in India. Curricular and co-curricular experiments are possible in India environment. Sophisticated media consumers and the fact that they experience so many medium at home would seem to be as a good reason to include it in the curriculum than to exclude it. At national level, Central Institute for Education and Training, NCERT, New Delhi began an effort to make media literacy campaign. Their target audience is the secondary and senior secondary students. The institute started Media clubs in schools.
Government of Kerala introduced journalism course in Higher Secondary Schools is the first attempt in India to consider at a large. The course introduced in August 2000.  Higher Secondary Education began the course in seven schools, now the course runs in 75 schools. The growth indicates the social demand for the course. The major drawback of the curriculum is that it does not cover the critical thinking. If the curriculum is revisited in a style, which promotes critical analysis of the media sector, the effort will be the first one in India media education history at school level.
Non- Governmental Organisations like Mediaact in Thiruvananthapuram and Media Analysis and Research Center in Kozhikode tried their own efforts in media literacy sector in Kerala. These are not well framed and organized forms of activities. Lack of closely knitted curricula and research oriented documents pull back such efforts from the mainstream.

Media Literacy:International Experience in praxis


Media Literacy:International Experience in praxis

Ratheesh Kaliyadan
Several attempts are popular among developed nations media ecology. Different initiatives run wide ranges of programmes to establish media literacy among youth and children. Both across curriculum activities and co-curricular activities are available. Only the best practiced and universally applauded initiatives are mentioning here.
Media literacy through critical thinking is a package developed by NW Center for Excellence in Media Literacy. The work books and other documents developed by the center  is provided strictly for educational purposes and as a public service by the NW Center for Excellence in Media Literacy, based in the College of Education at the University of Washington. Their goal is to improve the training, research, and service opportunities for both adults and teens across Washington State who are interested in media literacy education and have particular interest in addressing teen health issues from a media literacy perspective.

The Media Literacy Project is a leading effort in United States of America to promote media literacy among children. The project founded in 1993, cultivates critical thinking and activism. “We are committed to building a healthy world through media justice” says the Media Literacy project leaders. As a nationally recognized leader in media literacy resources, trainings, and education, MLP delivers dynamic multimedia presentations at conferences, workshops and classrooms across the country. The project’s media literacy curricula and action guides are used in countless classrooms and communities. The training programs have empowered thousands of people to be advocates and activists for media justice. The project is organizing campaigns such as Siembra la palabra digna. This is an Anchor Organization for the Media Action Grassroots Network (MAG-Net) center communities of color, poor communities, rural communities, and immigrant communities in the creation of local, regional, and national media policy.

Realising the realities around, the ministry of education, Ontario put forward a unique experience in media literacy. The experts of Ontario rightly realised that critical-thinking and critical-literacy skills are tools students need in order to develop into active, responsible participants in the global community. They believe that professional collaboration and ongoing learning help teachers develop a deeper, broader, more reflective understanding of effective instruction. They practice the principle ‘catch them young’ by providing opportunities of media literacy exercises in junior classes. In the junior grades, students look for relevance and meaning in what they are learning. In today’s media-saturated world, media literacy is highly relevant. Students need to learn to view media messages with a critical and analytical eye as well as how to interact with media responsibly. By exploring the hows and whys of the media, students develop an increased understanding of the media’s unprecedented power to persuade and influence. “Media Literacy”, builds on the research findings and best practices in Literacy for Learning: The Report of the Expert Panel on Literacy in Grades 4 to 6 in Ontario. It provides a framework for the expectations in the Media Literacy strand of the Language curriculum (2006). It emphasizes the importance of developing a critical awareness of the media and describes effective ways of teaching about and using media. Media literacy instruction can be woven into all areas of the curriculum not only the learning expectations in all the Language strands (Reading, Writing, Oral Communication, and Media Literacy) but also other curriculum subject areas.

MEDIATED CULTURE


Mediated Culture

Ratheesh Kaliyadan
While we march from instructional television to internet protocol television a lot of change had happened. Technologically prestigious advancements are noted. We became one among the internationally appealing media markets. Gently the reflections happened in our attitude also. How does a child taught to ask for a particular brand of chocolate or tooth paste? Why do college students in Assam and Kerala tend to wear pretty much the same types of clothes? Why do they prefer same brands? Why do they tend to listen to the same types of music? Enjoy the same movies or television shows?  Because they are exposed to many of the same media messages and images!
Ours is a media driven society. With the emergence of cheap newspapers, magazines, paperback books, radio and television a new form of art made its debut, catering to the undeveloped tastes of massive. Its content is unsophisticated and simplistic. Confession magazine, popular time soap opera, reality shows, people participatory programmes like talkshaws and phone-ins, games show, comic strip and western movie are its typical forms.
Thanks to new economic policy and liberalization, commercial revenue cumulated in media houses. Media managers are in war to invite maximum revenue to their own house. To attract advertisement providers media giants are forced to make programmes as the ‘commercial bosses’ like it. This media output is an important part of popular culture. A term used to label such mass mediated art is the German word kitsch. It diminishes both folk and elite as it deprives its audience of interest in developing tastes for more genuine art forms. As media scholar David Buckingham tells, “The media do not offer us a transparent window on the world. They provide channels through which representations and images of the world can be communicated indirectly. The media intervene; they provide us with selective versions of the world, rather than direct access to it.” Moreover, it is mainly a tool for economic exploitation of the masses.

Saturday, April 14, 2012

TELETEXT

TELETXT
Ratheesh Kaliyadan
Teletext is a communication system wherein text and graphics are transmitted as digitized signals through air broadcasting or cable channel for display on television set. The television functions like a computer terminal to retrieve textual information and graphics from remote database. The information is stored in centralized databases, sequenced and indexed in the form of pages of text or graphics. The signal can be transmitted over one-way cable or by air. The digitalized text messages or pages of information are continuously broadcasted in cycle. A viewer can access to all these messages on a given channel in cycle or through control unit. Major applications of teletext are:


• Teletext uses the television for information display, which is almost universally present in homes or community centers. Thus it has the potential to become mass media for imparting education to students in general and deaf and hard-of-hearing viewers in particular.


• Teletext provides the educational content in a very concise and effective manner and thus makes learning appealing, interesting and less burdensome. Further, the facility of quick updation keeps it is viewers informed of the recent happenings. It can be a very good media for career counseling along with providing information about courses-in-demand, hot careers, job opportunities, etc.

• Teletext uses in the area of education, agriculture, weather forecasting, farm management, libraries, and industries etc. would provide effective management of services.




First form of Teletext was developed in the early 1970s by engineers at the British Broadcasting Company (BBC) and ITC (then known as IBA), the regulating body of commercial networks in the United Kingdom. General specification regarding teletext was published in United Kingdom in 1974. First teletext service was put into practice for general public use only in 1976.


Parallel to England’s teletext system, France proposed its own system - Antiope. This system introduced and used in 1977. Antiop was designed to transmit data over telephone lines. It failed to make use of many of the characteristics of the television signal. France’s another teletext service, Mintel overcame the limitations. During late seventies Canada developed a teletext service Telidon. It designed to produce high-quality graphics. This facility needed a complex decoder. The decoder was not commonly available to the consumer market at that time.
The teletext system transformed World System Teletext (WST) by 1984. More than 30 countries now use the enhanced version of WST worldwide, utilizing decoders installed in television receivers. The service is available in five levels, with each level showing an increasing array of enhancements and graphics sophistication. The higher levels require more complex decoding devices with progressively larger memories capable of storing great numbers of teletext pages; thus, receivers capable of decoding levels three, four and five may cost somewhat more than their less-sophisticated counterparts. (NCAM, 2002)

Teletext in India
 

The Indian version of teletext service ‘INTEXT’ (Indian teletext) started on November 14, 1985 by the Doordarshan Delhi. Similar to other teletext system, the INTEXT data are organized into pages in the form of text and graphics. The information is pooled and transmitted on a few predetermined lines in vertical ’blanking’ interval of television signals. The content developed in the form of magazines. Each magazine contains about 100 pages. The first page contains the  contents of the magazine like news items, sport events, financial trends, timings of arrival and departure of important trains, weather forecast, city engagements, All India Radio and Television programmes to be telecasted, etc. Teletext is a powerful medium for educational instructions; no such much explored experiments have been reported in India.

Jhabua Communication project

milestones in television in India

Jhabua Communication Project


Ratheesh Kaliyadan
Jhabua is a remote hilly hinterlands region in Madhya Pradesh. The Jhabua district is noted for its large extension of tribal folks. Approximately 85% of population belongs to tribal communities.  Majority of them remain illiterate. The literacy rate is 15%. The district is blessed with abundance of natural resources. But poverty is the face value of these peoples. They are the poorest ones of the state. Infant mortality rate is high. Transportation and communication facilities are very limited. Agriculture is the main source of revenue.

To cater the development needs of the under developed sections of  Jhabua region, a television experiment is introduced.  The Development and Education Communication Unit (DECU) of Space Application Center (CAS), Ahmedabad launched Jhabua Development communications Project (JDCP) in the mid-1990s. Educational and entertainment values are merged in programmes. The edutainment programmes concentrated on live issues like agriculture, natural forestry, health, education, watershed management and local governance. The project assured active participation of local people of Jhabua villages.

Jhabua Development communications Project is an evening television exposure. Every evening they got two hours programmes.  This primetime edutainment venture trained village functionaries like teachers, angawady workers, panchayath members, hand pump operators etc. Interactive mode is used. Talkback terminals were utilized for training programmes. Twelve talkback terminals are installed in the block headquarters. The functionaries interacted with the Ahmedabad station officials and resource persons, asked question, provided feedbacks and reported on the progress of the project.

Technically Jahbua Development communications Project utilized interactive satellite-based broadcast network. The project is supported by 150 direct reception instruments like dish, television sets, VCRs and other equipment. DECU uplinked programmes to the satellite from Ahmedabad and received at the Jhabua villages.

Under the guidelines of DECU, the state government, Jhabua district administration, local panchayath governance and the Non-Government Organisations joined hands to implement the project. The project is a new milestone in the history of India’s development communication.

Kheda Communication Project

milestones in television in India

Kheda Communication Project


Ratheesh Kaliyadan
Kheda is a small district in central Gujarath. The district comprises more than 1000 villages. These villages became one of the important milk producing centers in India as an impact of ‘white revolution’. For empowering the rural community, an instructional television project was introduced. The experiment is named as Kheda Communication Project. Social evils were addressed in this special television experiment. The project was in operation under the charge of the Space Applications Centre, Ahmedabad. The Development and Education Communication Unit (DECU) of Space Application Center (CAS) is involved in the conception, definition, planning, implementation and socio-economic evaluation of space applications.

To implement the experiment, 650 community television sets had installed in 443 villages. The television sets were owned by the community and maintained by the state government. The sets kept in the buildings of the Milk Producer’s Co-operative Society, schools or the Panchayath ghar. The low power transmitter established in Pij village, about 50 KMs south from Ahmmedabad. This transmitter connected to a local studio, a satellite earth station in Ahmedabad and the local Doordarshan studio. By these arrangements, Kheda Communication Project enhanced to broadcast both local productions and national satellite television programmes.

Dooradarshan and the Space Application Centre produced programmes for over an hour every day. Programmes focused on alcoholism, caste discrimination, minimum wages, family planning, gender discrimination and cooperatives. Television serials, folk drama, puppet shows and other popular formats used for local productions. Villagers worked for the project as actors, script writers, directors and visualizers for the programme production teams. Constant interaction with the people was the distinct characteristic of this project.

Programmes designed in charotari, a dialect of Guajarati. One of the early serials Chatur Mota (wise elder) on dowry and widow remarriage became an “extremely popular serial”. In the weekend series for women, the most successful were Dadi ma Ni haton (wise women’s talks), Hun Ne Mara Ae (I and my husband) and Jagi Ni Jus to (When I wake up and see).

The focus of Kheda Communication Project was:

v Exposing the oppression and bondages in the present social and economic system in such a way as to heighten understanding.

v Mobilizing the community and the individual himself to break away from these bondages.

v Promoting self-reliance among the individuals and the community.

The project commenced its operation in 1975 and closed in 1990.

Satellite Instructional Television Experiment

milestones in television in India

Satellite Instructional Television Experiment (SITE)

Ratheesh Kaliyadan
Satellite Instructional Television Experiment (SITE) is one of the pioneer experiments in Indian television scenario where television is used for social causes. The experiment became a tool for mass education through various programmes designed exclusively for the project. The programmes concentrated on education, agriculture, health and family planning. It was the first experiment to telecast educational programmes direct from satellite to receivers

The earth stations at Delhi and Ahmedabad telecasted four hours programmes every day.  Programmes are classified into two: Educational Television (ETV) and Instructional Television (ITV).Educational television programmes designed for school children. Such programmes focused on education. Broadcasted 1.5 hours programme on working days at school hours. Students are exposed to these programmes as part of the school activity. During holidays, the time used for teacher empowerment. Varieties of content developed to train teachers through the facilities provided by the project. Almost 10000 primary school teachers became part of the training programmes.

Adults are exposed to Instructional television. Majority of the adults were illiterates. The village folk assembled around television sets in evenings. The project broadcasted 2.5 hours programmes in every evening. It was a prime time channel to the adult stake holders. Programmes focused health, hygiene, family planning, nutrition, improved agricultural practices and events of national importance.

The experiment practiced in 2400 villages spread over six selected regions in Orissa, Madhya Pradesh, Bihar, Rajasthan, Andhra Pradesh and Kamataka. Besides the villages, certain towns also got the programmes through earth transmitters. ETV and ITV used local languages like Hindi, Oriya, Telungu and Kannada.

All India Radio personnel planned and produced programmes at the production centers setup in Delhi, Ahmedabad and Cuttack. A committee included central and state government representatives, experts from universities, teacher training colleges and social workers helped the production team. Special committees on education, agriculture, health and family planning formed to support the production groups.  The Indian Space Research Organisation (ISRO) set up its own Audio -Visual Instruction Division to plan and produce programmes for SITE.

SITE is   a result of a recommendation by the UNESCO expert mission in 1967. As per the request of government of India, UNESCO undertook a feasibility study for a project in satellite for communications.  The feasibility study conducted between November 18, 1967 and December 08, 1967. Following the UNECO report, three Indian engineers visited USA and France in June 1967 to get first hand exposure to the technical aspects. Government of India set up the National Satellite Communications Group (NASCOM) in 1968 to lead possible utilizations of synchronous communication satellite. The group consisted cabinet ministers, representatives of ISRO and All India Radio. The NASCOM recommended using ATS-6 satellite for communication purposes. AT-6 is a second generation satellite developed by NASA for an experiment in educational television. To practice the recommendation, Department of Atomic Energy made an agreement with National Aeronautic and Space Administration (NASA) of US for the loan of a satellite for one year in 1969.

As per the Memorandum of Understanding signed between the two countries, the objectives of the project were divided into two parts—general objectives and specific objectives. The general objectives of the project were to:

  • Gain experience in the development, testing and management of a satellite-based instructional television system particularly in rural areas and to determine optimal system parameters;
  • Demonstrate the potential value of satellite technology in the rapid development of effective mass communications in developing countries;
  • Demonstrate the potential value of satellite broadcast TV in the practical instruction of village inhabitants; and
  • Stimulate national development in India, with important managerial, economic, technological and social implications.

Using the facility SITE commenced its operation on August 01, 1975. The experiment became a great success. Villagers received the project whole heartedly. For the entire year people gathered around television sets and watched programmes eagerly. In the midst of demands from Indian villagers, journalists and others NASA shifted its ATS-6 satellite away from India. Thus the project concluded in July 31, 1976 remaining sweet memoirs of television realities.

Technologically the experiment put forward an insight and the demands took a positive initiative to develop own satellite for communications. After tiresome jobs, ISRO developed Indian National Satellite system. In August, 1982 India launched satellite.

Friday, April 6, 2012

To Prakash Karat

Here is an open letter prepared for Koodamkulam Antinuclear Agitation Support Group, Kerala.Make your comments and suggestions.
Open letter to Mr. Prakash Karat, general secretary, CPI (M), requesting him to include the nuclear issue on the agenda for discussion in the Party congress to be held at Kozhikode during April, 2012.

Dear comrade,
Greetings! We are writing this letter on the eve of the 20th party congress of the CPI(M) at Kozhikode, in which certain ideological questions along with political questions are sure to come up for serious discussion. We wish that the nuclear issue should be included among these and therefore request you to take the initiative.
Your party had withdrawn support to the UPA government in protest against the Indo-US nuclear pact. This came as a surprise move to many political observers, as the subject has not been an important one in the usual political routine of Indian politics or in the agenda of our major political parties. Anti nuclear activists who are aware of the destructive and hazardous potentialities of nuclear power and its disastrous consequences for the living world and our environment for thousands of years to come, had the happy feeling that the Indian left have at last reckoned the seriousness and long term political significance of the nuclear issue. Hopes were aroused in their minds about the Indian left, slowly waking up to a rational, sane and healthy approach to the nuclear question. Subsequently, the support given by people like Vivek Monteiro and the Maharashtra state party functionaries to the antinuclear struggle at Jaitapur reinforced the feeling.
Nuclear technology evolved with the mission to make bombs. The US continued to promote its nuclear agenda under the pretext of `Atom for Peace’, and electricity from nuclear fission through ‘civil’ nuclear facilities, during the crisis of confidence in anything that was nuclear, in the post-Hiroshima world. From the very beginning, it was recognized for what it really was and was criticized by knowledgeable circles all over the world .They saw through US political and economic interests, lurking behind the popularization of nuclear electricity. Anti nuclear scientists and peace activists made it clear that the `peaceful use of atom ‘is a myth and that a nuclear reactor even in its routine functioning releases several radioactive poisons into the atmosphere and aquatic environment. Since a long time ago, it has been established scientifically that all stages of the nuclear fuel cycle-Such as Uranium mining, ore transportation, enrichment, fabrication of fuel rods, operation of the reactors, reprocessing of spent fuel rods, and prolonged storage of high level radioactive waste-have disastrous consequences for human beings and the biosphere. Scientists are also aware of the fresh water scarcity triggered by the use of large quantities of water in nuclear reactors and the subsequent water pollution.
In the developed world which has been using nuclear power, antinuclear movements have been strong and active for the past three decades. These movements have promoted awareness about feasible alternatives to nuclear power such as wind, solar energy, and energy from renewable sources. They helped in devising environment-friendly consumption patterns and saving electricity by increasing the efficiency of end use devices. These methods of using available electricity efficiently coupled with new generation of electricity from renewable sources can definitely satisfy our just demands and we can altogether do away with nuclear power. This is why many nations are decommissioning their nuclear plants; not only to preempt accidents. Three Mile Island, Chernobyl and Fukushima have revealed to the world the horrible dimensions of a nuclear accident-Radiation cutting across continents and its deadly and long lasting effects on human health and environment. The nuclear option for producing electricity is now being questioned and subjected to serious rethinking, not only in developed countries but all over the world.
In post independent India, it was thought that harnessing nuclear technology was inevitable to build a strong nation. Thus, great emphasis was laid on nuclear research, even at the expense of neglecting totally research for possible safer alternatives in the energy sector, which would have given us a lead along a self reliant path as sources such as wind and sunlight are abundant in our country. Though the nuclear path has helped India to gain the status of a `nuclear power state’, our Atomic Energy Department has a dismal track record of a wide gap between promise and achievement, and a history of several reactor accidents euphemistically called `incidents’. In spite of more than 42 years of experience in the production of nuclear electricity, and the pampered status the atomic energy received in our budgets, the share of nuclear electricity in the total generate d power is 2.54%(Installed capacity is 4780 Megawatts). Tamilnad alone has capacity for more power than this from wind only!
The Indo-US nuclear pact has opened up possibilities for adding generation capacity on a grand scale. India has declared its intention to Install a capacity of 64,000 MW by the year 2032, importing nuclear reactors from Russia, US and France. While most of the countries have started to phase out or decommission their nuclear power plants in the light of the Fukushima catastrophe, India is going to pursue its nuclear adventure on a gigantic scale..Germany, Italy, France etc are seriously reviewing their nuclear facilities and opting for renewable sources. Japan has already shut down 53 out of its 54 reactors; only one remains now. India is under compulsion from global corporate reactor traders to accept this outdated and unacceptably dangerous technology. Global nuclear players are plunging India into a debt trap, as a sequel to the Indo-US pact. Even a capitalist mouthpiece such as ~The Economist’ (see issue dated 8th March 2012) has now openly admitted nuclear power as”the Dream that Failed “on economic grounds apart from dangers and adverse effects inherent in nuclear technology.
The nuclear option is too expensive, unsafe and hazardous for us, irrespective the fact whether we use indigenous or foreign technology. It will affect people’s safety, cause genetic damage and create insurmountable problems environmentally, politically, economically and socially for the future. Decommissioning and waste disposal still remain formidable problems for which nuclear science has not found any solution so far.
There is no denying that electricity is needed for development, capitalist or socialist; but, capitalist production in its lust for profit is dashing forward with objectives which the environment can sustain no more. This can precipitate global disasters such as global warming and climate change and pollution of land, water and air beyond repair. Development is possible only within the confines of environmental constraints. This problem of `Environment vs. development’ as we usually put it, will have to be addressed sooner or later. Red and green will have to come closer to put their heads together to sort out practical solutions for the ecological crisis, caused by capitalist economic development. Real electricity demands for the needs of equitable development can be met by augmenting renewable and productive technologies; by increasing the efficiency of end use devices ; by reducing transmission &distribution losses; and by promoting decentralized power production based on wind, sunlight ,mini hydel ,biomass etc .Moreover, these technologies provide much more employment opportunities than capital-intensive nuclear technology does.
Those, including socialists, who seek alternatives to the profit-oriented, consumption- centred capitalist organization of production, have to take up the challenge of substituting it with human-centred, and less oppressive methods. A `socialist’ technology should take the place of capitalist technology and liberate humans from the alienating labour under an exploitative system. Nuclear technology is the most typical example of a capital- intensive and antihuman technology, the long term effects of which may even result in exterminating human race from the face of the earth.
Thus, opposing nuclear power becomes imperative, from a progressive political point of view. It assumes great significance as it is an issue which should enable us to evolve ideological perspectives on socialist development as opposed to capitalist development.
Indian leftists, however, cannot evade the responsibility of engaging themselves with the question of the desirability of nuclear power in the post-Fukushima world scenario. Even capitalists, the sole beneficiaries of nuclearisation, are on a course of second thought and almost a realization of their folly. Future generations will not forgive us, if we rely on this technology with irrevocable consequences that would last for thousands of years. If power is the problem, we in India have innumerable options which have been proved viable-Cheaper, safer and better than the nuclear option. We have enormous potential to produce power from renewable sources according to power ministry’s own documents. We should shift our emphasis to these options and phase out nuclear power altogether as it is a time bomb ticking at our doorstep.
We hope that the party congress at Kozhikode will discuss these issues and emerge with a policy which lends unconditional support to anti nuclear struggles going on in different parts of our country. Protests have been initiated against proposed nuclear plants by affected populations in various states- Jaitapur in Maharashtra; Fatehabad in Haryana; Mithi Virdi in Gujarat, Kovvada in Andhrapradesh; Haripur in westBengal; Chutka in Madhyapradesh, and Pattisonapur in Orissa. The struggle in Kudankulam , Tamilnad has almost acquired historical dimensions by the strong assertion of the will of the people against all the repression and intimidation by the state machinery. The message is loud and clear: If we cannot put a stop to this nuclear madness, basic human rights will be suppressed; progress will be a mirage; democracy will be a myth.
The repeated assurances of safety and blunt denial of the consequences by the Japanese government cannot mitigate people’s misery caused by Fukushima disaster. More than 3,30,000 people still live in temporary accommodation, according to latest BBC reports. Trivandrum, our state capital is in the shadow of immediate danger if there is an accident; it falls within the area of evacuation within 48 hours. That is why the people of Kerala are deeply involved in the struggle in Kudankulam. It is heartening to note that the politbureau of CPI (M) has condemned atrocities and police repression of the peaceful protesters. What we request you, is to review altogether your position on nuclear power per se and to support people’s struggle everywhere against nuclearisation.
yours truly,
N.Subrahmanian-mobile phone-9847439290; K.Ramachandran- mobile phone 9446168230; K.Sahadevan- mobile phone 8547698740; Sajeer Abdurahiman- mobile phone 9447218282
(Signed on behalf of the Kudankulam Antinuclear Agitation Support Group, Kerala)

Saturday, March 3, 2012

Right To Information Act

  Right To Information Act

  a  Magic  wand  against  corruption
 JITHI  R  NATH
 2005 is an year of second  independence for our nation. The Right To Information act ,commonly known as RTI act  came in to force in that year. Now it has become  a right of every citizen of India to know what is happening in and around the government offices , any establishment funded by govt. or even in judiciary, executive and in legislative authorities and even get copies of the records.  The tax payer is now able to find out for what his tax is being used or how or through whom and if there is any defaulter or improper use by any beneficiary, just by writing in a white paper affixing Rs. Ten only. The services available to him from any office, how and when etc. should  be exhibited apart from maintaining all the records for 20 years even in electronics form. The public information officer or any other person is fined with Rs.250/- per day for delay or wrong information. Now the subordinate officers are also protected from unlawful ‘verbal orders ‘from higher authorities .Every public servant is now expecting a query from any person without disclosing any reason, about his actions/decisions and hence think twice before taking a wrong decision or delaying any act. Thanks to law makers  and Dr. Manmohan Singh, the Hon’ble Prime Minister  for giving us such a powerful  weapon in our hands. Let’s use it wisely and only in appropriate place.                                               
( Jithi R Nath is Second year Humanities student in Government Higher Secondary School  For   Girls, Thalassery,  Kannur, Kerala.)
                                                                                                                                                                            

Thursday, February 23, 2012

narangamittayi / NGO Quarters HSS

NARANGA MITTAYI
@
ATHIMARACHOLA
   Sreeja.V.V & Bindu.N
 ‘Athimaram’( fig) of NGO quarters HSS played a vital role in the formation of creativity in the hearts of NGO quarters HSS (Calicut,Kerala) students. Apart from the studies, new ‘ganges’ are born in the hearts of the students and teachers when they sit in the lap of this wonderful tree. These are the opening lines of ‘Narangamittayi’ a big book published by the media club of this school. They might have got inspiration to publish such a wonderful piece under the shade of this magical tree.
             After spreading the sweetness of this ‘Narangamittayi’ in the whole campus, it flows outside the campus. It has 70cm width and 100cm length. Chart papers are used to make the pages of these bigbook.67 students of +2 Humanities contributed a page each for this wonderful creation. Including the introductory page this book contains 68 pages. They themselves showed their different talents in their page in the form of cartoons, painting, jokes, drawing, criticism, stories, poems, essays etc.
            Jishana, second year humanities student, is the editor of this ‘Narangamittayi’. Rishal T.K , Imthiyas M.K., Amrutha P.M,Jayasree jayapal, and Jeena C.P. assisted to edit the magazine.With the leadership of the staff editor and the tutor of journalism, Faris Kandoth the little scribes made their effort a different activity. The valuable advice of the principle Georgekutty gave way to the publication of a distinct kind of manuscript. On the releasing ceremony on February 07, 2012 Muneera, the Physics teacher, received the copy of the ‘Big Book’ from the principal.