teacher tips/RADIO 02

RADIO : THE BLIND MEDIUM
Ratheesh Kaliyadan


Teacher was asking about television drama. A girl stood up and told: “I prefer radio, the scenery is so much better”. Words of the girl drowned in a loud laugh. Was it a comment of a day dreamer?
While go deep into the answer, the class realized that the girl is absolutely right.
 Why?
 Radio can brought out any situation to its listener; virtually created by appropriate sound effects and supported by right music.

According to Robert Mc Lersh, Radio is a blind medium. But this medium stimulates the imagination. The listener tries to visualize the sound source in the mind of the listener. Any size pictures are created corresponding to the emotional context of the speaker.
This is one of the characteristics of radio medium.
For more characters, read Principles of Mass communication.
Contact: mediafolkmarc@gmail.com

teacher tips/RADIO

MILLIONNIRES' MEDIA
Ratheesh Kaliyadan

Guglielmo Marconi

Radio journalism is quite different from print journalism in all aspects. 1920s mark the embryonic period of radio. It was in 1896 the dream of radio became a reality by the works of James Clerk Maxwell a Scottish physicist which predicted the existence of electromagnetic waves. Heinrich Hertz introduced the so called radio magnetic waves in 1880s.Guglielmo Marconi succeeded in sending signals in May 1895. He moved to England in 1896. In England Marconi attempted at wireless telegraphy and transmitted messages to short distances. Marconi became a great success in his attempts to transmit wireless signals across the Atlantic in 1901.The wireless telegraph used to send and receive wireless signals had invented by Edwin H Armstrong in 1922 made available of broadcaster receiver.

Radio in India

In India the Radio club of Bombay broadcasted its first programme in June 1923 and the Calcutta Radio Club in November1923.They loaned transmitter from Marconi Company. The Madras Presidency Radio Club with a 40 Watts transmitter began transmitting on July 31, 1924.Rao Bahadur C.V. Krishna Swami Chetty, an Electrical Engineer to the Corporation of Madras was the driving force behind the Madras Presidency Radio Club.

Indian Broadcasting Company

The early years of Indian Radio Clubs were not flourishing. They faced financial problems. Bombay and Calcutta presidency clubs decided to form a private limited company. Thus Indian Broadcasting Company Ltd was formed. First broadcasting station in India under Indian Broadcasting Co. opened in Bombay on July 23, 1927. The station was inaugurated by the British Viceroy of India Lord Irwin. In the inaugural function the welcome speech was delivered by Sir Ibrahim Rahimtoola, chairman of Indian Broadcasting Co. the speech became a prediction by the words: : “India cannot lag behind the rest of the world in so great a development, the potentialities of which are only just beginning to be realized.” The enthusiasm had driven the developments in Indian radio. On August 26, 1927 the second station established in Calcutta. The Calcutta station was inaugurated by the Governor of Bengal Sir Stanley Jackson. These stations opened with a 1.5KW medium wave transmitters.

Indian State Broadcasting Service

Indian Broadcasting Company Ltd became under the direct control of the Government of India on April1, 1930. The company abolished and instituted the Indian State Broadcasting Service under the department of Industries and Labor. A separate office with the Controller of Broadcasting as its head was constituted on March1, 1935. The Controller of Broadcasting was in charge of the installation of transmitters, studio and arranging programmes. Lionel Fieldon was appointed as the Controller of Broadcasting on August30, 1935. Home department took over the responsibility of Indian State Broadcasting Service in 1936. The name Indian State Broadcasting Service was rechristened as All India Radio on June 8, 1936.

All India Radio

The new name and face was the contribution of Lionel Fieldon. The amazing story of change in name told by Fieldon is available in PRINCIPLES OF MASS COMMUNICATION. If YOU are interested to know more about radio through Principles of Mass Communication,contact Media Analysis &Research Center.
Lay your comments:mediafolkmarc@gmail.com

media camps for girl children

MEDIA CAMP FOR GIRL CHILDREN
Sarva Siksha Abhiyan (SSA) organises media camp for girl children in all panchayats in Kerala. Bolck Resource Centers are in charge of organising the camps in association with the local self governments. It is a novel venture introduced by SSA Kerala last year. selected children from a block got opportunity to participate last year. This year the canvas of  the media camp is enlarged; but restricted to girl children. Why girl children? They are targeted and misused by media. Women and girl children are the major victims of media activism. The mediavists (media activists) know gossips and female physique get more market than any other matters. The media become a hot spot if it provides news targeting women folk.

Ratheesh Kaliyadan on print media

The camp emphasises to create an awareness on media interventions in society. What media tell is believed to be real,authentic and true. Really the seen is worsely affected my various ethical issues and bad practices. More over the editorial policy and slanted versions of news items pose questions on the the so called objectivity of news production.At this juncture an eye on the media matters and stories is a must before swallows what media put forth. The kids' media camp point out the reality inside the media organisation in selection,correction and rewriting of the stories.
Peralassery panchayath of Kannur district organised the camp for forty children from various schools in the panchayath. Ratheesh Kaliyadan, Director,Media Analysis and Research Center lead a class on techniques of print media reporting. The interactive mode of the class conclude by deciding to gather news from their own surroundings and produce a hand written newspaper.