Journalists, in Marx’s view were themselves members of the proliterate. They were alies of bourgeoisie in the maintenance of its power, most importantly through deserving the people into failure to recognize their state of alienation.
Capitalists control not only the farms and the factories but also governments, churches, schools and presses. So V.I.Lenin identified three rules for mass media.
- Collective propagandist
- Collective agitation
- Collective organizer.