film appreciation

Ratheesh Kaliyadan engages a class

FILM APPRECIATION @

GOVT. ORGANISATION

Film is an art of industrialization. During the period of industrialization, film became more and more popular. It was in the early years of last century. That was why V.I.Lenin described film as the art of twentieth century.

Industrialization is not only a process of installing factories but also bring forth of new culture. Urbanization is the major change that brought by industrial revolution. Dependency of Society shifted from the producers to the distributors. A new trend in social discourses and transactions occurred. It is the boom of middlemen as traders.

Market became the center stage of all transactions. From farm to market. Markets are full-fledged with varieties of products. You get anything in a market. Market centered economy developed. This paved way to a different culture. Film fired some of the thirsts of society. All over the world, reactions of these new medium reflected. Changes in attitude, behavior, and outlook are clear.

Popularization of middle class cult is a reality now. The present morale of film activists and critics is to equip the new generation about the threat of market economy and popular culture. Major face value of this ‘imported’ culture is consumerism. Kerala Chalachithra Academy, a govt. of Kerala undertaking organized three film appreciation camps to children. These camps focused on familiarizing various techniques of film appreciation. Also it provided space for open up discussions on the threat of popular culture represented by films.