MEDIAVISM IN FIFTH ESTATE PLATFORM

 Ratheesh Kaliyadan

Research Scholar

Assam University

Silchar

Prof. (Dr.) K.V. Nagaraj

Pro Vice Chancellor

Assam University

Silchar

Abstract

Information Communication technology programmes revolutionized almost all walks of human life including the education sector. To address the political and cultural challenges, a new strategy is needed. The fifth estate provides a platform for innovative style of learning. The Mediavist approach will help to tackle the cultural impacts. This approach is an intervention of media in education sector with a critical outlook. To assure learner autonomy in learning in a highly sophisticated mobile application environment, Learner Responsive Pedagogy is needed. This pedagogy is a practical implication of mediavism. The Mediavist approach and Learner Responsive Pedagogy enhances to meet the challenges of edupolises, the public private partnership model promoted by capitalists.

Key words: Mediavism, Learner Responsive Pedagogy, Mobile learning applications, Edupolis

MEDIAVISM IN FIFTH ESTATE PLATFORM

 Ratheesh Kaliyadan

Research Scholar

Assam University

Silchar

Prof. (Dr.) K.V. Nagaraj

Pro Vice Chancellor

Assam University

Silchar

Introduction

 Information Communication Technology (ICT) scrawled on the ground of education in its first phase with a purely negative potential for teaching-learning. The curriculum has been limited to basic computer literacy that focusing on operating system and office suite which have little pedagogical relevance and transacted by 'computer teachers'.  Thus the first generation of Information Communication Technology bypassed the regular teaching staff in the school. The second generation has a wide acceptance in almost all sectors including education.

Educationists have been involved in designing second generation Information Communication Technology programmes. Now Information Communication Technology programmes serve to achieve larger educational goals, rather than being an end in them, curriculum pertains to regular mainstream subjects, transacted by regular school teachers and teacher educators. During the first generation operations, there was a fog of fear that this technology may expel the teachers from class rooms and appoint some technical operators. The fear vaporized in the second generation developments which exposed its strength in class room interventions. The Information Communication Technology trainers did not undermine the chalk-talk method used in classrooms, but rather encouraged the use of Information Communication Technology programmes as an additional tool for teaching-learning. Politically the popularization of Information Communication Technology developments has its own agendas. Critical media and adult education scholars have argued that the media, through the ways they portray characters and issues, both reproduce and challenge hegemonic relationships of race, class, gender, sexual orientation and ableness (Tisdell and Thompson 2007).

Towards the Fifth Estate

The second generation developments in Information Communication Technology opened up a new avenue of linkages. Network is the major characteristics of this generation. The networked individuals play crucial role in the invisible net. It gave way for the ‘fifth estate’ as William H. Dutton named. ‘Networked individuals’ can move across, undermine and go beyond the boundaries of existing institutions. This provides the basis for the pro-social networks that compose what I am calling the ‘Fifth Estate’. These self-selected, Internet-enabled, networked individuals often break from existing organizational and institutional networks that are themselves being transformed in Internet space( William H. Dutton, 2007).

Transformation in all sectors is the major contribution of the fifth estate. It challenged the autocratic and authentic boasts of the fourth estate. Citizen journalists, bloggers, researchers, politicians, government agencies, Non Government Organisations, Right To Information activists and more are putting information online. This information provides a novel source of news as a competing alternative to the Fourth Estate. There are several examples as of Salam Pax, the now famous ‘Baghdad Blogger’ that challenged the authenticity of mainstream media. The blog reports helped to change the media agenda in Iraq war by casting net of a local Iraqi perspective. These kinds of interventions are relevant in education which I may call as mediavism.

Mediavism on the Road

Mass media content is not an innocent revelation. It is a consciously manufactured cultural product. This product plays a key role in creating public opinion and power substitutes. To educators it is a means to equip learners to read their surroundings and cultural notions.  Henry A Giroux (2004) observes cultural studies becomes available as a resource to educators Cultural studies, pedagogy, and responsibility who can then teach students how to look at the media (industry and texts), analyze audience reception, challenge rigid disciplinary boundaries, critically engage popular culture, produce critical knowledge, or use cultural studies to reform the curricula and challenge disciplinary formations within public schools and higher education.

The third party reading or observation will not help learners properly to address the issues. The learners should be equipped to be part and parcel of the media interventions by using the same tools. Here a critical approach is necessary in finding subjects, choosing information, stating the problem and present it in a platform. This ‘news making’ process will not be an impartial attempt. Instead it is a conscious immersion in media world through education. It is an alternate way for expression. In an interview, Henry A Giroux claimed that “The educational force of the wider culture is now the primary site where education takes place, what I have called public pedagogy—modes of education largely produced, mediated, and circulated through a range of educational spheres extending from the new media and old broadcast media to films, newspapers, television programs, cable TV, cell phones, the Internet, and other commercial sites. Ideologically, the knowledge, values, identities, and social relations produced and legitimated in these sites are driven by the imperatives of commodification, privatization, consuming, and deregulation. At stake here is the creation of a human being that views him or herself as a commodity, shopper, autonomous, and largely free from any social obligations. This is a human being without ethics, a concern for others, and indifferent to human suffering. And the pedagogy that promotes these values and produces this subject is authoritarian and ruthless in its production of savage economic relations, a culture of cruelty, and its deformation of democratic social bonds. One could say that capitalist culture has produced a predatory culture of control and cruelty that promotes vast forms of suffering and repression and it does this increasingly through cultural apparatuses that promote widespread symbolic violence”.

  I hereby coin the term Mediavism to explain the educational interventions in media scene by combining two words viz. media and activism. The activist mode and mood of content generation is the prime probability of this approach. The Mediavist approach enables students to post logical queries and familiarise them with private debates as precursors to public engagement as critical questioning skills are mastered. More so, this user-friendly ambience renders informing possible through presentation of queries, which would not otherwise be raised in educators due to perceived psycho-social, cognitive, and semiotic fragilities like feelings of alienation, limited self-confidence, and constrained linguistic competence.

The politics of education become active here. “Politicizing education cannot decipher the distinction between critical teaching and pedagogical terrorism because its advocates have no sense of the difference between encouraging human agency and social responsibility and molding students according to the imperatives of an unquestioned ideological position. Politicizing education is more religious than secular and more about training than educating; it harbors a great dislike for complicating issues, promoting critical dialogue, and generating a culture of questioning” (Henry a Giroux).

The Fifth Estate paves a platform for such an intervention for educators to create and share critical thoughts. John Dewey, one of the founders of The New School,emphasized that education does not only take place in schools and that it ought to prepare learners for democratic citizenship. Institutional learning should not foster individualism but rather emphasize community development, which is the basis for the improvement of society. Ivan illich also observed that we have all learned most of what we know outside school. For Freire, pedagogy was deeply connected to social change.  Informal social networks are crucial in that process, connecting students with their peers and with teachers.

 Mediavism is the way for sharing the critical perspectives in a mediated environment. Mediavism never neglect or undermine the traditional strategies like chalk and board, lectures, hand written assignments, group discussions or group works. All these attempts are complementary to this approach. The advent of the World Wide Web brought about an information revolution (Web 1.0). The Web 2.0 is characterized by social collaboration and user-customization with the social networking sites. The canvas of collaborative and cooperative learning is expanded from a small group inside the class to a global network.  Even a highly introvert student get a chance to express feelings and share views through the fifth estate platforms. The mediavism style will shift from desk tops to mobile applications very fast. Jackson (2012) argues that there will never be a Web 3.0 because the next paradigm shift of the Internet is mobile rather than desktop browser-based.

Learner Responsive Pedagogy

To practice the mediavist approach in class rooms through mobile applications, a pedagogical stand is a necessity. Assurance of learner autonomy and freedom is the heart of this approach. Learners are responsible for all sharing where they get an authenticity. It also enhances every learner to make responses. “Pedagogy is not simply about the social construction of knowledge, values, and experiences; it is also a performative practice embodied in the lived interactions among educators, audiences, texts, and institutional formations. Pedagogy, at its best, implies that learning takes place across a spectrum of social practices and settings” (Henry A Giroux).

Learner Response Pedagogy is the strategy to safe guard the learner autonomy in a more personalized educational environment. Mobile applications enhance the learner to gather information and share them constantly with an intimate feeling. Just as the post-modern society emerged out of modernism, we are experiencing a transformation of Web 2.0 into post Web 2.0 mobile social media. This “brings the potential to appropriate new pedagogies that harness the potential of mobile social media to create powerful situated, authentic, and informal learning experiences and bridge these into formal learning” (Vavoula, 2007).

Jessica Irish in the essay, Learning on Mobile Platforms argue: While I do ask my students to turn off their phones in class, many of my favorite ways to use technology in teaching embrace the ubiquity of the con­temporary cell phone. Learning happens equally, if not more, outside the classroom, and finding a way to have students begin to use their phones towards their broader learning seems a worthwhile effort.

Smart phones through mobile applications have relevance in education sector. This tool could be utilized fruitfully in media education and in other disciplines. The Learning and Teaching Development Fellows (LTDF)  Journalism Communities of Practice (COP)  led to reinventing the case study approach to modeling the use of mobile social media in class. The intention was  to get students to collate, curate, and critique actual source content around a mobile social media incident in Journalism.

Students chose a breaking incident of mobile social media and used Storify.com either on their iPads or laptops to collate and comment upon Twitter, Facebook, YouTube, Instagram, Flickr and other mobile social media, creating an annotated rich media story of the event or incident. The assignment question became: “How if at all have social media altered the way journalists and public relations practitioners interact?  Use real examples from at least three social media platforms as well as academic sources to back up your arguments” (Assessment schedule 2012). This was then either published to their own blog, or their own Storify.com site for their lecturer to mark.

Students interacted directly with rich mobile social media, developing creative rich-media stories that required metacognitive critiques. There was a considerably higher level of critique and creativity evidenced in the Storify.com project in comparison to that evidenced in previous essay versions of the assessment. Students used Storify to express and create very personalized critiques of the impact of social media on Journalism. The best essays made the most of the platform and the freedom to include multimedia examples.

These students also altered their style and the way they wrote into the examples to make their essays fit the medium. Further, by using a mixture of books, journal articles and discussions on social media, these students were able to explore the question far more deeply than most of those who stuck to the more traditional format. Initial feedback from students suggests they enjoyed the opportunity to explore social media in a way other that for social purposes. Most also realize the need to be confident using social media for their future role as professional communicators.  (Cochrane, T., Antonczak, L., Gordon, A., Sissons, H. & Withell, A. 2012).

Learner  Responsive Pedagogy has two tier implications. First, the learner can share feelings and findings through mobile applications as the above quoted experience narrates. Second, the educators can create a data bank to transfer specific information or curriculum needs. Teaching notes and texts could be transferred. Edusanchar designed by Dr. Mangesh Karandikar is an example for transferring media education content through mobile application. Redefining mobile learning is their motto. The mobile application provides the concepts, key terms for media and communication related studies.

Mediavism through Learner Responsive Pedagogy is a threat to edupolises which are the power house of capitalistic education in a public private partnership flagship. “As I have stressed repeatedly, academics, teachers, students, parents, community activists, and other socially concerned groups must provide the first line of defense in protecting public and higher education as a resource vital to the moral life of the nation, and open to people and communities whose resources, knowledge, and skills have often been viewed as marginal” (Giroux, 2004).

Implementing mobile technology tools into curricula is more diffi­cult than desktop web-based tools because the industry enforces individual ownership of devices, complicating the purchase of devices and service plans. Educators need the community to donate labor to open-source tools. Governments could design public-interest profit incentives (e.g., tax breaks, community access funds, discount subsidies) so carriers and manufacturers donate plenty of bandwidth and devices to non-profit learning institutions (David Carroll). The next education will be focused upon mobile applications with the advent support of the users and designers

Bibliography
Coharane Thomas, A. L. (2012). Hentagogy and mobile social media: post web 2.0 pedagogy. ascilite, (pp. 204-214).

Dotton, W. H. (2007). Through the Network ( of Networks)- the Fifth Estate. Examine schools, University of Oxford .

Giroux, H. A. (2004). Cultural Studies, Public Pedagogy and the Responsibilities of Intellectuals. Communication and critical/Cultural studies , 59-79.

Kaliyadan, R. (2012). Principles of Mass Communication. Koyilandy, Kozhikode, Kerala: Media Analysis & Research Center.

Trebor, S. R. Learning through digital media . In S. R. Trebor. Newyork 10011: The Institution for Distributed Creativity.

Wright, R. R. (2009). Wright, Robin Redmon and 'Popular culture, public pedagogy and perspective transformation: The Avengers and adult learning in living rooms',. Wright, Robin Redmon and Sandlin, Jennifer A.(2009)'Popular culture, public pedagogy and perspective transformation: The AvenInternational Journal of Lifelong Education,28:4 , 533-551.

Architect of Life

Ratheesh Kaliyadan

Narayanji is a blind beggar. He used to sit at the heart of the city. He was bored by repeating same dialogue several times in a day. He wants to say "I am a blind, poor who can't do work as you do". Hearing it, his clients offered some coins. Instead of repeating the dialogue, he posted a board, hosted it behind him. Hardly had he got enough money. The collection was so limited to meet food requirements. 
One fine morning an artist saw the man and the board. He took the board away without his permission. The beggar could not respond or do anything. 
After sometime Narayanji realised that somebody brought the board to him. Still he kept mum. Just after replacing the board the beggar Narayanji felt shower of coins in his metal pot. Now he can manage his family well with the new board. 
Narayanji became curious to know what magic has done by the stranger. He tried to get the person. After tiresome enquiry he found out the artist.
What magic did you do for me? Narayanji asked. The innocence of the old and poor moved the artist. He replied: there is no magic my dear. I just made an alteration to your board. "The world is beautiful. You can see it; but I can't". The words became the architect of the blind beggar and family. ..

Top of Form

Bottom of Form

Do YOU Marry Me!

Ratheesh Kaliyadan

Do you believe in God? Do you offer prayers? If your answer is YES, what will be your prayer!!! Here is a marvelous experience regarding prayers. 
There was a lovely parrot caged in a silver house. She was suffocated by love, care and consideration from her owners. The lady parrot is famous for her good behavior and well tweets. The only complaint with her is one of her famous tweet. When a new guest arrives she will ask: "do you marry me?!” 
The owners insulted with the tweet several times. They planned to deport the lady parrot. But they couldn't because of her lovely nature. She is so much pet to them. The owners began new discussions over the issue. At last they decided to leave the issue to the guruji. Mr. Guruji is a man of parrot who delivers his forecast using the parrot. 
The oldest member of the family approached the guruji. Narrated the issue. Mr. Guruji assured that he will bring them a solution. 
After a week Mr. Guruji visited the house along with a parrot. The parrot closed its eyes. The very first moment, they entered lady parrot repeated its usual tweet:" do you marry me? ".
Then the parrot of guruji outburst that God heard my prayers...

PS: are you married? What do you now think about marriage?

JUNK FOOD BUSTED: WHY AND HOW

Sheeba Madanan

Fast food has become ubiquitous in India. Presently the highest prevalence is in the upper-middle income group, but the fastest rise is in the lower-middle income group. Rural India is coming in the grip of junk according to the Integrated Disease Surveillance Report by the National Institute of Medical Statistics reports.

Fast food industry in India is growing at a compound annual rate of 35-40 per cent. Global and national players are fighting it out for a larger share of the pie. According to Centre for Science and Environment’s (CSE) latest publication, Junk Food Busted: Why and How, the only one losing out is you.

In a brilliant expose and guidebook for students, Director-General of CSE Sunita Narain and Deputy Director-General Chandra Bhushan explain why junk food is so deadly, what is the ‘fat’ problem of the world, why India should worry and why the consumer needs to be careful careful in a fun, non-pedantic fashion.

This colourful and gorgeously illustrated book deconstructs sneaky and aggressive advertisement and marketing strategies aimed at children and teenagers with a subliminal message luring them into buying junk food.

Ms. Narain and Mr. Bhushan point out the loopholes in Indian policy and regulations.  Did you know there is no official definition of junk food?  Most junk food comes in the category of either ‘snack food’ or ‘fast food’, which we have conveniently defined as ready-to-eat food.

The authors are concerned that children are seriously starved of real-time information about these products. Worse still, they know very little about their diet and their implications for their health.

Worldwide, 2.8 million people die each year of excess weight and obesity. India is the diabetes capital of the world. Fat India is even more at risk because their Body Mass Index (BMI) is lower than Caucasian populations.

The book outlines the link between non-communicable diseases and diet, the link between salt and sugar and disease and warns of the looming crisis because of India’s serious salt problem.  It also references previous CSE studies on the presence of pesticides in soft drinks. They also point out that soft drinks and energy drinks also contain caffeine, a mildly addictive stimulant drug.

The CSE study on what transfats do to us is also referenced and the authors list global regulations, WHO recommendations as well as what the Indian government has done to set standards for transfats.

On the question of oil, how do you decide which is the healthiest oil for consumption? According to the authors, the problem is that the Indian oil industry remains poorly regulated and is allowed to mix oils. The book provides a guide to oils and offers valuable suggestions on healthy oils based on ingredients.

According to the authors, the way ahead is to make transfats standards strict enough to hurt, make schools and colleges off-limits for fraud foods, not let ads advise the young, slap a fat tax on junk food, spread the word and watch what you eat.

JAIL SHINES UNDER SOLAR PANELS

Ratheesh Kaliyadan

Jails are normally considered to be the Everest of evils. Though the in mates are culprits before law, there are a lot of hearts and minds work hard for some social change. The activities motivate in mates and lead to transformation. Environment is one of the major areas of greening the wounded minds. Kerala jails are shifting their attitude towards the surroundings by producing electric power in a different way. The jails are equipping t shine under solar panels. By the transformative move, jail officials are making history and provide room for mother earth in the minds of both in mates and the general public.

Kerala people depend Kerala State Electricity Board to meet electricity. Apart from other states, Kerala villages and townships use plenty of electricity for various purposes. In another words, the life style of Keralites are redesigned by this power. Jails also use the same energy for their daily activities. A paradigm shift had happened when the authorities decided to utilize the solar energy to convert as electricity. Thus The Central Prison in Thiruvananthapuram has become the first one in the country to depend entirely on clean and renewable solar energy.  The solar energy project at the central prison at Poojappura in Thiruvananthapuram has been set up at a cost of Rs. 7.9 crore.  Street lighting and fans for the block, steam cooking, chappathi making unit and water pumping will be powered by solar energy.  Nearly 229 KW of power is generated by the project.

What are the positives of this change? At first solar power ensures round clock supply of electricity which is a must as far as a jail is concerned. Moreover, it assures twelve hour back up. Secondly it reduced electricity bill at a large extent. The Kerala State Electricity Board has charged Rs. 1.27 crores just before commissioning the solar panel in central prison for electricity.

Is it a unique specialty of poojappura Central Jail? The paradigm shift will be the face value of all the 51   jails. Hope fully, Rs.25.56 crore has en earmarked for this, Alexander Jacob, ADGP (Prisons), said. The Centre had sanctioned Rs.24 crore to mount solar panels on roofs of select prisons to generate electricity The jail department has roped in the services of Keltron and the Agency for Non-conventional Energy and Rural Technology (ANERT) to execute the projects. The effort is to make jails ‘modern’ and eco-friendly’.

There is a byproduct for this shift in Poojappura central jail. The solar system exhausts smoke from the jail campus. Smoke from kitchen was a big issue there. The high walls and closed nature of prison buildings often prevented the quick escape of smoke to the atmosphere. It generated health issues. Respiratory problems were common among prisoners and staff. The solar panels now prevent prisoners and staffs from smoke. The commercial bread and chappathi making unit is rejuvenated by solar power. The speed of production increased. Smoke free kitchen provides new energy also.

Kerala jails point out to an innovative sector in energy production and protection. Various commercial and non commercial activities and educational initiatives lead to a transformation among prisoners. Thanks to educational ventures including Indira Gandhi National Open University, the jails produced highly qualified persons among the inmates who attain Master in Business Administration and PhD. This torch light will have to enlighten other organizations to meet the increasing demand of electric power by tuning the mindset to the solar power.

( This article is supported by the media fellowship instituted by Center for Science and Environment, New Delhi)

EDUPOLIS: KNOWLEDGE ECONOMY HUB FOR NEXT EDUCATION

EDUPOLIS: KNOWLEDGE ECONOMY HUB FOR NEXT EDUCATION

Ratheesh Kaliyadan

Research Scholar

Assam University

Silchar

Prof. (Dr.) K.V. Nagaraj

Pro Vice Chancellor

Assam University

Silchar

Introduction

Governments have an obligation to ensure that their citizens receive quality education.  For the citizens, whatever source it is provided is not a concern. If the source is public sector schools, government should ensure that teaching staff, facilities, equipment, and materials are of the best quality that can be provided with available funds. But governments are trying to withdraw from the scene by handing over the sector to the private agencies. For the shift a nick name is given: Private Public Participation (PPP). The World Economic Forum defines the Public Private Partnership as a voluntary alliance between various actors from different sectors where both agree to work together to reach a common goal or to fulfill a specific need that involves shared responsibilities, means, competencies and risks (MHRD, page1)

Since constitution of India specifically states free and compulsory education for all children in India, quality education is a right of every Indian child. The Right to Education Act 2009 underlines the constitutional right. But the reality is far away from the constitutional concern. Ministry of Human Resource Department states: There is a huge gap between the requirement and the availability of school infrastructure in the country. For example, in the secondary stage alone, the gross enrolment ratio from class IX-XII is 40.6%, whereas the vision of the country is to universalize the secondary education. To raise the enrolment ratio to 65%, the Working Group on Secondary Education constituted by the Planning Commission to assess the requirement during the 11th Plan has estimated the requirement to be Rs.1.45 lakh crore (MHRD, Page 6).  

How to mitigate this gap? It is a wonderful question which every government has to face while discussing about universalisation of education. As far as a developing nation is concerned the crisis will lead for a short cut. Government of India declared it:  It is not possible to provide such a large amount from the government alone in a short period of time. If the private sector is involved, it could augment the financial resources by providing school infrastructure for which it would be paid an annuity. Thus, without investing a very huge sum of money upfront, government would be able to cater to a much larger student population (MHRD, Page 6)

Quality Questions

To underline this argument, governments will raise quality issues also. Studies point out private educational institutions can provide better opportunities than public system. World Bank points out the importance of private institutions: Contracting as a means of increasing the private sector’s role in education can have several benefits over the traditional public delivery of education. These benefits include greater efficiency, increased choice, and wider access to government services, particularly for people who are poorly served by traditional methods. Increased private involvement in education, through contracting or vouchers, has the additional advantages of bringing specialized skills to bear in the operation and management of public schools and of circumventing the inflexible salary scales and work rules that tend to prevail in public sector employment (Harry Anthony Patrinos, 2009, page 32).

The India experience is summarized by Karthik Muralidharan as Private-school teacher salaries in rural India are typically less than one-fifth the salary of regular public-school teachers (and are often as low as one-tenth as much). This enables the private schools to hire more teachers, have much lower pupil-teacher ratios, and reduce multi-grade teaching. Private school teachers are significantly younger and more likely to be from the local area as compared to their counterparts in the public schools. They are 2-8 percentage points less absent than teachers in public schools and 6-9 percentage points more likely to be engaged in teaching activity at any given point in time. Combining the effects of a lower pupil-teacher ratio and a higher level of teaching activity leads to a child in a private school having 3-4 times more “teacher-contact time” than in a public school in the same village. Private schools also start teaching English significantly earlier, which is something that parents repeatedly say they value in interviews. Finally, children in private schools have higher attendance rates and superior test score performance, with the latter being true even after controlling for family and school characteristics (Karthik Muralidharan,Page3).

 Global Glucose

The neo liberalized economy encourages Private Public Participation liberally. It is a global phenomenon. Developed nations, Developing nations and Under Developed nations have packages to support this style. World Bank observes: The private education sector has grown virtually across the board in developed and developing countries. A big reason for this expansion is the inability of public finances to keep pace with the growing demand for higher education. Other factors include dissatisfaction with the quality of public education (i.e., large class sizes, teacher absences, and lack of books and teaching supplies), the existence of more modern and job relevant curricula and programs in the private sector, the politicization of public education, and favorable policy changes. (Harry Anthony Patrinos, 2009, page 32).

In the April 17, 1997 Budget Address to the House of Assembly, the Minister of Finance stated “Every new school in Nova Scotia will be built through public-private partnerships. This means more schools will be built more quickly with leading-edge technology. Seven of these schools are now in various stages of planning and construction. Over the coming year, government will outline details of the next round of new school construction.”   (Budget Address to the Nova Scotia House of Assembly for the fiscal year 1997-98, page 15)

As it is in India, the new perspective represents a fundamental shift in the way in which schools are designed, constructed, financed, owned and operated in Nova Scotia. The Department of Education’s objectives for P3 schools are described in the Department of Finance Discussion Paper Transferring Risk in Public/Private Partnerships November 1997 as follows: “Schools delivered via a Public Private Partnership will be flexible, high tech learning environments to support programs and services for students during the useful life of the school. All technology will be integrated and provide valuable support tools for students and professional staff. These schools will be connected electronically to neighboring schools so that equitable access to technology is accomplished. The Private Sector will refresh the technology, and refreshed technology will be provided to other schools in the region. One of the objectives of Public/Private Partnerships is to ensure participatory planning for the facility to accommodate programs and services both now and in the future. Students, staff, School Board, the Province, the community at large and the Private Sector are involved in the design and construction  of the facility.” (Budget Address to the Nova Scotia House of Assembly for the fiscal year 1997-98, page 4)

Beyond Market

Market is the key component of the celebrity ideal of Private Public Participation. World Bank’s notion on market and profit oriented plans for investors in education sector compel governments to provide and assure such facilities and social securities. In addition to providing general investment incentives, governments can encourage private investment in education by offering monetary or in-kind subsidies to private schools. These subsidies can be given at the outset in the form of, for example, free or discounted land, establishment grants, and education infrastructure. Land can be especially important in urban areas where land is expensive. Another way in which governments can encourage private investment would be to facilitate work visas for foreign teachers, management, and technical staff. (Harry Anthony Patrinos, 2009 page49)

The move toward PPPs in education also requires public officials to adopt a new administrative culture. As Harding (2002) noted (in relation to the health sector but it is equally applicable to education), public  officials need to stop thinking of themselves as administrators and managers of public employees and other inputs, and start thinking of themselves as contract managers with the ultimate responsibility for delivering services (Harry Anthony Patrinos, 2009 page 55)

Efforts to involve the private sector in education often face concerted opposition from rival political parties, labor unions, the media, the public at large, and specific interest groups. Therefore, a crucial component of any PPP in education is an effective strategic (as opposed to piecemeal or ad hoc) communication plan as this can substantially reduce political risk and be an effective way of promoting a PPP initiative. A strategic communication plan needs to be built on ongoing opinion research that assesses how various stakeholders are affected by the initiative. The results of this research will help the government determine what steps to take to build support for, promote participation in, and mitigate social opposition to, the private participation initiative. (Harry Anthony Patrinos, 2009, page 57)

In the name of Poor

Many corporate houses and software firms encourage their employees to spend one day in a week, fortnight or month to teach in a Government school. This is a mutually satisfying arrangement as the schools are sometimes understaffed in critical subjects like: Mathematics, English, Science or Computers and this shortage is overcome. Secondly, these adjunct teachers from outside the formal school system bring freshness and innovativeness to the teaching learning process and their passion can be infectious. On 20 the other hand, the process improves camaraderie, empathy and fellow feeling between the haves and have-nots (MHRD).  When governments make pledge over poor peoples’ development through privatization, the officials and ruling tycoons are hiding the real issue in connection with privatization. Due to the ongoing policy of privatization and commercialization of the entire educational system the educational institutions, instead of being seats of learning, are being transformed into business centers, fees are skyrocketing, cost of education is fast going out of reach of 95% of the population.( All India save Education Committee,2000, Page 3)

Students and Teachers hold hands against the dark eve of privatizing education sector. All India Primary Teachers Federation has pleaded with the Government of India to scrap the scheme of PPP because “it is not in the interest of the society particularly economically weaker sections. The scheme is only helping the rich to become richer. The scheme would further widen the gap between the haves and haves not. Government schools ailing from abysmally poor infrastructure facilities and teaching workforce will be schools of the poor and all private schools for the rich” (S. Eswaran Page 3)

Towards Edupolis

Techno polis is a popular term among technocrats.  Technopolises mark the network of economic growth.  “A technopolis is a geographically concentrated high-technology complex characterized by a large number of entrepreneurial spin-off companies. A technopolis is not only a center of technological innovation; it is also acts like a mint for producing great wealth. A technopolis is somewhat like a gigantic money machine” (Arvind Singhal and Everett M Rogers, 2008). Naturally, when technology and money join hands, power and economic growth will be stored in. Marshall McLuhan’s ‘Medium is Message’ observes such a relationship. Primitive commodity money, like the magical words of non-literate society, can be a storehouse of power, and has often become the occasion of feverish economic activity. (Marshall McLuhan page 14)

The tenants of a technopolis are reflected in new version of education hubs. It is a store house of power, money and sophisticated technologies. Kerala is proposing such an educational transition by establishing huge edu-centeres in cities. Setting up of global cities of education and health care will be used as the building blocks to transform the economy into a knowledge-based economy. It is proposed to create five global hubs within the state over a period of 20 years. (The Kerala Perspective Plan 2030, Page 14)

To generate a “knowledge economy” is proposed in Kerala in tune of globalization and market oriented educational perspectives. A knowledge economy is an economy where knowledge is acquired, created, disseminated and used effectively to enhance economic development (The Kerala Perspective Plan 2030, Page 12).

The new development strategy will integrate the principles of social justice and environmental protection such that the social and environment capital complement physical capital to push the economy to the various circle of knowledge –driven sustainable development process. There are four pillars of the new development strategy propose for Kerala:

Building human capacity to meet the demands of a knowledge society through knowledge creation and dissemination in the context of a developing country region;

Creating conducive business environment for utilizing knowledge;

Integrating social development dimensions; Enhancing natural capital   (The Kerala Perspective Plan 2030, p12)

Kerala is proposing a structure which will be termed as edupolis. Because the Kerala Perspective Plan 2030 clearly proclaims its association with market, technology, entrepreneurial link and money making initiatives in sweet quoted words:

 The rapid advancements in ICT, which will underpin the growth of the knowledge-based economy, will itself spawn new activities and areas of investment in all the sectors due to demand created within the state.

Encouraging private investment in economic activity. Withdrawal of state from providing private goods (direct production). The state will assume the role of facilitator and effective regulator. It will create the necessary infrastructure and institutions to facilitate investment. The ‘investor friendly’ image of Kerala will have to be replaced by an investor friendly state.

Replacing “livelihood approach” by “entrepreneurial approach” in the primary and traditional manufacturing sectors. There will also be a move to corporatize cooperative societies. Semi-skilled jobs will be brought within the folds of “producer companies” a form of corporatized cooperatives. Corporatization (The Kerala Perspective Plan 2030, Page 15).

 Conclusion

Edupolis has its own merits to display. All merits cop up with the needs of middle class audience and its upper sections that are thirsty for a “global tie up in educational standards.” The edupolis concept of knowledge economy hub for next education will be a satanic dream for the downtrodden who are the really needy ones because of the following reasons:

v  it involves a massive transfer of resources from the exchequer to private schools.

v   the schools have unlimited freedom in all aspects of governance, including specifically the fees to be charged

v   The model allows the  non-profit institutions to work for, and actually make, profits.

v  The government has little control over these schools.

v  The model does not feel the need to view education as being distinct from the production of commercial goods and building of infrastructure.

v  It provides for unlimited power to the private sector.

 As a result, the model, which claims that it is not for privatization, and that it will not allow the profit motive to enter the field of education, will promote the opposite: privatization and, in practice, a high degree of commercialization. It is privatization and commercialization with a difference — utilizing public funds. Most important, the present model conceived in the neo-liberal times provides for no government or any type of social control on education.

Reference

The Role and Impact of Public-Private Partnerships in Education, Harry Anthony Patrinos,2009, The International Bank for Reconstruction and Development / The World Bank

1818 H Street NW, Washington DC 20433

Public Private Partnership in School Education, Director(School-1), Department of School Education & Literacy, Ministry of Human Resource Development, Government of India, C-Wing, Shastri Bhawan, New Delhi.

Public-Private Partnerships for Quality Education in India, Karthik Muralidharan, Seminar, Issue #565, September 2006

Public Private Partnership in School Education- Present Status, S. Eswaran ,Secretary General, All India Primary Teachers Federation,  Shikshak Bhawan, 41-Institutional Area, D-Block, Janakpuri, New Delhi-110058

Budget Address to the Nova Scotia House of Assembly for the fiscal year 1997-98.

Principles of Mass Communication, Ratheesh Kaliyadan, 2012, Media Analysis and Research Center, Koyilandy, Kerala.

KILLER BABY TALCUM POWDER

Ratheesh Kaliyadan

The Maharashtra Food and Drug Administration took a brave decision by cancelling Johnson and Johnson's (J&J) license for manufacturing cosmetics. The decision is followed by following complaints of carcinogenic substances residue in its talcum powder for infants.

K.B. Shende, Joint Commissioner (Drug), Maharashtra FDA revealed that the J&J company used ethylene oxide in its skin powder for infants. The sterilisation process using the chemical is completely wrong, for it remains as a residue. With usage, the talcum powder could turn carcinogenic and cause irreparable damage'.

Unknowingly, our mothers become happy only if the infants and children are covered with the J&J talcum powders. Though there are small wounds, they use the powder as a protective cover! The result is direct entry of the carcinogens into the blood.

“We have not suspended the licence, we have cancelled it. The company cannot manufacture the Johnson baby powder at this stage,'' confirmed K.B. Shende, Joint Commissioner (Drug), Maharashtra FDA.

What is the saddest point of this decision? The complaint relates to 15 batches of talcum powder, comprising 160,000 containers, manufactured in 2007, by the company at its facility in Mulund, a Mumbai suburb. The J&J baby powder has a three-year shelf-life. A J&J official said to the Businessline: “ the FDA raised concerns about ethylene oxide treatment, which is not part of the manufacturing process as submitted to the FDA. The shelf-life of the concerned batch ended July 2010”. The J&J official’s words clearly mention that the decision is over a sold out product which will not help those who used the product. Still it will help to open our parents’ eyes and ears on using cosmetics.

A DAY FOR THINK ABOUT PRESS FREEDOM

Around the world we are not hearing happy news regarding the media world. Though the profession is glamorous and challenging, the mediavists are being targeted by various groups. They are murdered and attacked pathetically only for doing their “duty” sincerely. In 2012 alone, UNESCO’s Director-General condemned the killings of 121 journalists, almost double the annual figures of 2011 and 2010. The annual figures show shocking realities of the journalists’ works to guard the estates.

Considering the role and importance of journalists’ jobs, twenty years back, UNESCO declared May 3 as the World    Press Freedom Day (WPFD). World Press Freedom Day was established by the General Assembly of the United Nations in December 1993 as an outgrowth of the Seminar on Promoting an Independent and Pluralistic African Press. This seminar took place in Windhoek, Namibia from 29 April to 3 May 1991 and led to the adoption of the Windhoek Declaration on Promoting Independent and Pluralistic Media.

The declaration stated: “Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek receive and impart information and ideas through any media and regardless of frontiers." This document calls for free, independent, pluralistic media worldwide, characterizing free press as essential to democracy and as a fundamental human right.

It has its root from the United Nations’ Article 19 of the 1948 Universal Declaration on Human Rights that states that everyone “has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers”.

Theme for World Press Freedom Day 2013 is  “Safe to Speak: Securing Freedom of Expression in All Media” and puts the spotlight in particular on the issues of safety of journalists, combating impunity for crimes against freedom of expression, and securing a free and open Internet as the precondition for safety online.

UNESCO established a prize to honour the work of an individual or an organization

which has made a notable contribution to the defense and /or promotion of freedom of expression anywhere in the world. The prize is known as The UNESCO Guillermo Cano World Press Freedom Prize. It was created in 1997 by UNESCO’s Executive Board. It is awarded annually during the celebration of World Press Freedom Day on 3 May. This year the award is won by Imprisoned Ethiopian journalist Reeyot Alemu.

Greetings to the Public Relations fraternity on the National PR Day!

Dr Ajit Pathak
National President
Public Relations Society of India

Every year, led by Public Relations Society of India, Public Relations practitioners across the country
observe April 21st as National PR Day. The Public Relations Society of India (PRSI) was established in
1958 to formulate and interpretthe objectives and potentialities of Public Relations as a profession
and also to undertake professional development programmes.
National PR Day Message-2013  A decade later,the PR professionalsfrom all overthe country met forthe first time in New Delhi at the 1 st All India Public Relations Conference on April 21, 1968. This was a very significant public relations meet in our country, when a professional approach was given to public relations besides adopting the IPRA Code of Ethicsfor PR profession. This milestone event marked the beginning of professional public relationsin India. To commemorate thislandmark event, 21st April is celebrated as
National PRDay We have witnessed during the last two decades that Change in organizations is happening tremendously ever since we learned about globalization and open economy in India. Business visions, objectives and strategies are also changing with changing times.More and more organizations are pushed to reduce costs, improve the quality and products, scale greater levels of productivity, mark greater standards of customer satisfaction and exploring new avenues.
Corporate Communicators have to be the change agents in this transformation and biggest task for them is to create and communicate visions and strategies. While the rules of the game are changing, changes are coming in the media and technologies as well. Digital media used for corporate communications is quickly becoming a key business tool for any size of company, due to the availability and effectiveness of the technology. Digital media is cost effective to keep their entire workforce informed, focused, and aligned with key business initiatives. In the Digital Media era, organisations can leverage the Internet and theirintranet investmentsto more effectively communicate with theirstake‐holders with faster pace, without national boundaries.
In order to underline the role of digital media, the theme of this year’s National PR Day has been chosen to be “DIGITAL MEDIA INCORPORATE COMMUNICATION“. While the Digital world has revolutionized the communication opportunities with its reach and speed it has also attracted many crooked minds who make life of others difficult. Crimes have also increased by exploiting the power, user
friendliness and availability of digital equipment as well as by unethically taking advantage of the easy accessibility to information. We also need to be alert on this front to draw full advantage of the digital development.
All the chapters are requested to celebrate the National PR Day on the theme and organize relevant programmes. Let us use the power of digital media to make Public Relations and Corporate Communications more effective than ever before. I send my good wishes for the success of your efforts.