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Saturday, June 11, 2011

advertisement

Advertising Standards
Council of India
upholds 34 ads in 4-month period
Dr. Anubhuti Yadav
Dr. Anubhuti Yadav
The Consumer Complaints Council (CCC) of Advertising Standards Council of India (ASCI) has upheld complaints against 34 advertisements for the four-month period starting November.
The CCC, meanwhile, let go remaining 19 adverts as their claims were substantiated.
The majority of upheld ads were either removed or discontinued by the advertisers; the remaining were modified after the ASCI directive.
The complaints received against Pernod Ricard's Royal Stag advertisement was related to surrogate advertising of an alcohol product during a cricket match, which led to the discontinuation of the advertisement.
Similarly, Sab Miller India (Hayward & Hayward 5000) and United spirits (Mc Dowell's) both violated the Cable TV Network Rules and ASCI code on Surrogate Advertising, thereby resulting in the ads being withdrawn.
The complaints received on advertisements of HUL, Procter & Gamble, L'Oreal, Dabur, Dish TV, Kent RO Systems and Shree Maruti Herbal questioned the leadership comparisons or comparative benefits claimed by these brands in their advertisements with similar products available in the market.
Consequently, appropriate modifications were made in the advertisement or the advertisement itself was discontinued.
However, in a specific case of ITC's Vivel TVC, the portrayal and projection of women with dark skin brought it under CCC purview resulting in the discontinuation of the advertisement.
The American Tourister's usage of the tagline "Survive Istanbul, Survive the World" marred Turkey's reputation as a tourist destination, and hence clashed with ASCI's code under Chapter III.1 (b).
As Naaptol's Biomagnetic Titanium Bracelet didn't respond to CCC, it invoked chapters I.1 and I.5 of ASCI's code, which concludes that in the absence of comments from the advertisers, the claims made by the advertiser wouldn't be substantiated.
Suitable modifications were made in both these advertisements, post CCC's intervention.
Dainik Bhaskar's and Pudhari's advertisement came under the CCC scanner as a result of complaints made on its claims and the advertisements were withdrawn.
TVS Motors had to modify the TVC, in which some of the stunts were shown in normal traffic conditions depicting the power or capacity of the advertised vehicle product. The advertisement contravened Clause `C' of the ASCI Guidelines on Advertisements for Automotive Vehicles.
In the automobile sector, Hyundai Motors and Ceat were also brought under the discretion of the CCC. Ceat's TVC has been modified due to the dangerous practices displayed in its TVC. As for Hyundai, the TVC has been withdrawn altogether.
In the education sector, two complaints were made against T.I.M.E. -MBA-CET 2010 advertisement. The advertiser substantiated one of the claims while appropriate changes were made with regards to the second complaint, since the claim could not be substantiated.
As for Noesis Education, the claim of the success ratio of 1 out of 8, the Best in India sent to IIM's was not substantiated. The institute had to instantly modify its advertisement after receiving the complaint from ASCI.
The council also upheld advertisements of New Look Skincare, Lavanya Ayurvedic Cancer Hospital, Reebok India, Indiatimes Shopping and Lokmat newspaper on the basis of tall claims not substantiated or claims that were misleading the consumer.
The complaints not upheld were related to advertisements by brands such as Artsana India, Cadbury, Reckitt Benckiser, RR Industries, Tata Sky, Perfetti Van Melle, Akzo Nobel India, TVS Motor, Multiscreen media, Tata Motors, Pantaloon Retail and Axis Bank.
source :Indiantelevision.com

( Dr. Anubhuti Yadav is an assistant professor in National Council for Educational Research and Training, New Delhi. She is in charge of media studies and school media clubs)

Sunday, June 5, 2011

Environment Day

                                              
REPOSITORY OF  
LOCAL ENVIRONMENTAL INITIATIVES AND HISTORICAL SKETCHES
Media Analysis & Research Center is a non-profit platform of mediamates and communication experts.
Registered under Indian Trust Act 1882 on March 25, 2008. RegNo.45/2008/BK IV. Part of NGO partnership program of Planning board, Govt. of India. Member, Indian Chamber of Non-Government Organizations (ICNGO), New Delhi.
The research organization focuses on academic activities, documentation and activists supporting initiatives. Our thrust areas are:

 Media matters
 Environment
 Education
 Folklore

Media Analysis & Research Center is trying to construct a Repository  of Local Environmental Initiatives and Historical Sketches to enrich data base of MARC’s research resources. It is a journey to hear and measure the voices of the voiceless and make a place in history.

There were varieties of initiatives and movements in connection with environment movements and related issues. Some of them found success where as others a failure. Unfortunately such movements or initiatives were not recorded systematically. MARC plans to record such unrecorded activities and voices.

This is a golden opportunity to the interested hearts and minds to enquire and expertise in our own environment and it’s past. Recording any movement becomes an unavoidable part in environmental and historical research. It is project to enquire objectively, record systematically and make reports.

 Any interested person can be part of the venture by documenting environmental initiatives, related issues and life sketch of the activists.
 You should collect supporting documents also. Interview, survey, group discussions etc. could be used for data collection. Prepare questionnaire as a tool for data collection.
 Collect both oral and written information. If you insist, we will buy published works for the research.
 Unpublished manuscripts and documents will be accepted as donation. Do contact us; therefore we can help you on the course of such involvement.
 You should mention name, address, telephone number and E-mail ID of all sources whom you approach for the study as reference in your report.
 The method, style and content can be selected yourself.

You as a donor will have a place in our library and research resource center. A donor’s contribution will be placed as her/his property in our research resource center. All future research references regarding your subject will acknowledge your generous gesture.

If MARC’s publication division finds your contribution to be an outstanding one, you stand a chance for special recognition. You may send your contribution by post.

We would be thankful if you could pass on this information to persons or institutions that may be willing to strengthen the right effort to preserve by documenting our environment and it’s past.

Contact us: Koyilandy.P.O,Kozhikode,Kerala,India 673305
E-mail: mediafolkmarc@gmail.com , mediafolk@rediffmail.com Phone: +919946445970